Syllabus for Ph. D. (HOTEL MANAGEMENT)Entrance Test
Global Scenario of the Hotel Industry
Hotel Industry of World and India, History & Origin of Hotel Industry, Concepts of Hotel Industry, Tenants of Hotel Industry (Hotels, Food Service Outlets, Lodge, Inns, Airlines, Rail and Cruise Lines, Tour and Travel Operations, Events Managements, MICE Etc.), Current Trends in Hotel Industry, Future of Hotel Industry.
Hotel Operations Challenges and Aspects
Operations of Hotels (Front Office, Accommodation Management, Food Production and F& B Service), Concept of Control of Different Operations of the Hotel, Departments and their Roles and Responsibilities, Interdepartmental Coordination and Dependence, Importance and Objectives of Control in Hotel Operations Security and Engineering, Facility Planning,Laws Related to Hotel
Hotel Sales & Marketing Techniques
The New Concepts of Sales and Marketing, Types of Service Marketing, Strategic Marketing, Social Media Marketing, Segmentation, Targeting and Positioning of Hotel Products, New Product Development in Hotel Industry, Pricing Strategies in Hotel, Product Marketing, Marketing Research in Hotel Industry, Hotel Products Advertising and Promotion, Quality Management, Innovation and Invention in Hotel Marketing.
Hotel Learning and Development
The Modern Concept of Human Resource Management, Role and Objectives of HRM In Hotel, the Recent Human Resource Structure, Recruitment, Selection, Orientation, Placement, Training and Development, Retention in Hotel Industry, Work Life Balance, Supervisionin Hotel, Managing Productivity and Controlling Labor Costs, Discipline & Managing Conflict, Team Building, Motivation, Change Management.
Strategic Leadership in Hotel Industry
Introduction to Supervision in Hotel, Managing Productivity and Controlling Labor Costs, Discipline and Managing Conflict, Team Building, Motivation, Change Management, Time Management.
